Effective email list marketing is one of the most important pieces to network marketing success online. If you are not building a list or not taking care of the one you have you might as well be throwing money out the window. It’s as simple as that. The thing is, even if you’re able to build a massive list, it doesn’t matter unless you know how to do the following:
- Understand the power of email copywriting
- Understand the importance of building relationships
With so much focus put into online lead generation, it can be difficult to figure out what to do with those leads once you’ve gotten them. Maximizing your profits online comes down to building a responsive email list and if you follow the hidden secrets I am going to lay out for you, you’ll be able to make every subscriber count.
Look, it took me months to learn how to my create an effective email list marketing campaign and to get my list to “respond” to me. I had leads that I had no clue what to do with. I was scared to engage with them on a personal level via email and even more scared to pick up the phone and call them. I’ve been there, so don’t feel bad if you’ve been neglecting your email list as well. It’s just that no one taught you how to build your list the right way.
So How Do You Build A Responsive Email List?
1. Getting Started
Let’s get into the basics of the email list marketing blueprint. To use these tips you need to actually have an email list. If you are not building your list yet, get started by using an autoresponder service like Aweber to manage your leads and the messages that get sent out. You can sign up for the $1 trial and start having them manage your subscribers and your messages.
- Here’s a really great training tutorial if you are looking for more information on How To Build A List.
The most crucial aspect to building your list is to actually determine what you want to get out of your list. Do you want to turn leads in to more reps for your network marketing opportunity? Are you an affiliate marketing that is looking to promote a number of different products and or services in a particular niche? Maybe you just want to build a pool of customers. Every email you write must have a very specific purpose so know what it is that you want to achieve before you send out your first email message.
2. Follow Up vs. Brodcast Messages
Now speaking of email messages…it is extremely important NOT to use pre-canned follow up messages. I started building my email list with months of “default” messages from the lead generation system I was a part of and it literally killed my list. As many people as I had subscribing I had unsubscribing as well. As I was opting in to other marketers lists, I noticed that I was sending out the same emails as they were. Then it clicked! As I learned the hard way, you develop a strong list by building a more personal relationship with your subscribers. You need to let your subscribers in and the sooner you open up the more they’ll be able to connect with you on a personal level that in turn opens them up to trusting your recommendations and requests.
Your email list is your most valuable asset and you need to treat it like the precious gem that it is! Make sure that you are supplying your list with fresh content that is unique to you. This will attract more people to you and you will also be branding yourself while providing tons of value. You want people to opt-in because of YOU!
3. Write Hypnotic Copy
How you write your emails will determine how much money you make from your email list. Just as you would in an article or blog post, you must have a subject that grabs your readers attention. It must stand out like a shiny new penny amongst the heap of junk and trash that inundates our email boxes daily. If you don’t have a hypnotic headline then no one is even going to read what you wrote and they sure aren’t going to get to what you are promoting. So you need to have a kick butt subject line and email content that piques curiosity and has your target wanting more.
Here are some of my most effective email messages where I got open rates over 30%. They are either questions or a topic that didn’t really even have anything to do with the content that was inside the email.
- You Want To Make Money Right?
- Vegas Bound…
- 30 Seconds To Reveal The Leaks In Your Business
- What Does Freedom Mean To You?
What made these subject lines effective was that they engaged the reader by asking them a question or it got them curious enough about what the email was about to go ahead and open it. Your subject lines don’t have to be totally random, just play around with new ideas and concepts. Think about the emails you open and which ones you trash, then model your headlines after what gets you to take action.
4. Email Your List Often
The truth is this…I buy from people who email me often! Maybe it’s those extra exposures, or the fact that I feel like I have a better “relationship” with them or know them better. It may even be that I just learned more from them because they were constantly sending me high quality content. But whatever the reason, I know that I tend to buy from people who send me more than the occasional email….And since this is what I respond to I am looking for the same type of people. I’m looking for the type of people who are hungry about learning, who want to know more, I’m looking for people who are serious about building their business, committed to moving toward success each and every day and actually want to hear from me every day.
Look, my feelings are never hurt when people unsubscribe from my list because those people are not the type of people I am looking to connect with. If you can’t handle the daily value I provide, then move on to another list. It’s up to you how often you want to email your list. I choose to email my list almost every day. As with everything else in life do what feels comfortable to you AND what you can do maintain with a level of consistency. Just keep in mind that it is your duty to give your subscribers regular value so there is not doubt in their mind just how committed you are to them and to your online business.
5. Use The Secrecy Factor
Always use “the secrecy factor”. Why? Because it works!! The secrecy factor will make people want to click on your links. For example:
- “NAME, can you believe it. Look at what they’ve been hiding from us. This is so top secret that I am not sure how much longer the video is going to be up and it’s probably going to be taken down any minute now.“
This works because people like to discover, uncover and unlock “secrets”…especially when they think no one else is looking. LOL! It’s just human nature!
What Can You Start Doing Tomorrow For More Effective Email List Marketing?
- Introduce yourself to your list. Send them an introductory email telling them a little bit about who you are, your story, your purpose and where you are going with your business. Your list needs to know the person behind the email.
- Know when you are going to send out your emails. Develop an routine and be consistent.
- Make sure you are staying in front of your readers and subscribers.
- Use a call to action! If you are going to make money from your list, you have to ask them to buy. Some people are so afraid to ask their list to take action. If you never ask, you’ll never receive.
- Take the time to research email marketing strategies that work. Not everything that works for one persons list will work on yours. So continue to learn new tricks, expand your knowledge base about copy writing and effective email list marketing and try new things out.
Even the smallest of lists can make huge profits. It’s about knowing what to say, keeping your subscribers engaged and knowing what it is that you want to do with your list. Effective email list marketing is not as scary as you think. Take baby steps and above all else make sure you are actively connecting and strengthening your relationships with your subscribers. The stronger your relationships, the more money you will make!
