Friday, April 27, 2012

Untitled

social-media-plrHow would enjoy suddenly having the ability to make $1000 – $2000 in 24 hours with social media PLR products?

It would be absolutely awesome!

But what prevents online entrepreneurs back…preventing you from creating high quality content that drives leads and provides you the profits you deserve…is something that I believe 95% of online marketers suffer from.

I call it the “content coma.”

First let me tell you what it is an how you can avoid it so you can really start making money online.

How People Are Missing Out On The Money Online (Do You Feel Like This?)

Information rules the Internet and to compete in the  online social media world you have to be able to attract thousands upon thousands of people to your site if you want to make any money. Content is king online. The more high quality content you create, the better your chances are of getting found online, generating leads and converting those leads to sales.

But what do you do when you don’t have the time or skill to create the type of high quality content your social media audience demands! Aren’t you tired of racking your brain for fresh ideas to write about? Don’t you wish you could be raking in profits without actually having to do all of the grunt work? As entrepreneurs we are all building businesses to not only make money but to be able to send time enjoying the money we do make. PLR gives that leisure!

“You don’t have to reinvent the wheel to have a fresh idea!” – Click To Tweet

If you are still on the fence about using social media PLR products then you are potentially missing out on one of the easiest and fastest ways to making money online.  For those of you who are not familiar with PLR, quickly put, Private Label Rights (PLR) products give you the ability to rewrite or re-purpose content that was created by someone else and use it as if it were your own.  You have the right to edit them in any way you like and then turn around and resell them for a profit. With this article I will show you how to make money with PLR products by giving them away.

How To Wake Up and Start Making Real Money Online With Lead Generating PLR

Now that we know what lead generating PLR can actually do for your business and life…

If you want to build an targeted audience and wow those potential customers with awesome content and info-products worth paying for then you’ll love these tips.

Things You’ll Need

  • High Quality PLR product or products
  • Squeeze page or optin box
  • A will to start making some real money the simple way

So, without further ado, let’s get into the good stuff. Just follow these steps below.

Instructions

1. Find A product to give away

Giving away PLR products is an easy and effective way to build your email list. If you’ve been a reader of this blog for any length of time you know that I preach time and time again that the money is in your list.

Having a list is very important as these are the people you will be promoting and marketing to as long as they are subscribers on your list.  The first thing you need to do is find a high quality, lead generating PLR product to offer to your visitors for free. Notice I didn’t say just any PLR. To do this right please do not give away junk. It will not only hurt your business, it will hurt your online reputation in the long run.

As a matter of fact, did you know you can get high quality PLR content by doing a search on Google for “plr products”. You can also get some really great PLR products from mlmplrstore.com by checking out the goods here.

Did you know you can get a FREE copy of our eBook: PLR Profit Secrets? If you enjoy this post please take a few seconds and leave an honest review. It would be a huge help.

2. Rebrand and add your affiliate links

Once you find a well-written plr product that you can use as a list builder you will want to do the following:

  • Change the title
  • Create a new custom ebook or product cover
  • Write a bio page and personalize the content adding a little bit of your own personality
  • Add your domain name to the header and footer sections of your ebook
  • Go through it and add links to your affiliate products.
  • Add a promo section where you can drive traffic to a paid product or your email list
This is how you will make money. Since you are giving away valuable content in exchange for a name and email address the way you make your money is on the back end.
This is why it is extremely important to give away some of your best PLR content for free. If you pick a really good product it won’t be difficult to make money online referring your readers to different programs that will be beneficial to them. That mean you must offer content that is useful, actionable and gets the reader results.

Your squeeze page is where you will collect the name and email address of your potential customers. Sometimes your PLR product will come with a squeeze page already included. I have placed a link in the resource section a to a sample of a squeeze page. You are welcome to use it and edit it in any way you need to.

3. Get traffic to your squeeze page

Once you have re-branded, remixed and updated your affiliate links to your product it’s time to create a squeeze page or opt in form that will allow you to capture leads from traffic that visits your page.

You can never have enough traffic but you also want to keep in mind that they key is to not just rack up leads, the key to success here is to get laser targeted traffic.

There are boatload of ways to promote your lead generating PLR products on the web:

  • article marketing
  • forum marketing
  • social media marketing
  • banner ads
  • facebook ppc
  • document sharing sites

The more content you have out there promoting your PLR product, the more traffic you’ll attract and the more people you’ll have subscribing to your email list. The more people you have signing up, the more opportunities you have to make sales through your affiliate and recommended products.

What Does This Mean For You?

This means more money!

…and now you can do the happy dance.

Don’t forget to check out our FREE Guide: “PLR Profit Secret.”

Now let me know what you thought about this blog post by leaving a comment below.


If you enjoyed this article, get email updates  along with our epic social media starter’s kit (it’s free.)

 

Monday, April 16, 2012

Do I Need A Social Media Marketing Mentor?

social-media-marketing-mentorTake a look at all of the well known social media marketers online today. You'll notice that many expanding their job title to include social media marketing mentor. Many of them offer some form of mentoring program, consulting service or one-on-one coaching program. Yes, successful social media marketers these days are moving in to the mentoring side of social media marketing...Why?

Because there is an extremely high demand particularly amongst new marketers and small business owners and it's just a smart idea to share that knowledge with others while creating a secondary income stream online. We've talked a lot about multiple income stream creation on this blog and I encourage any of you who hold expert knowledge on a specific topic to consider coaching and consulting services to boost your income.

Many social media and online marketers out there take it for granted that basic knowledge to them should be basic knowledge to everyone, but to a novice who's jumping online for the first time, establishing a successful business on the internet may be the hardest thing to learn. On the other hand a social media marketing mentor who doesn’t overlook the fact that beginners may not know a single thing about marketing on social networks can help these new marketers to become successful while cutting down their learning curve and increasing their profits significantly.

Saturday, April 14, 2012

The Power of Rest - Entrepreneur Habits To Live By

the-power-of-restAs entrepreneurs it's easy to be in a constant state of go-go-go. We are always building, growing, networking, learning, consulting, creating, working...and unless someone taps you on the shoulder to tell you to slow down, you might run yourself right into the ground.

Building a successful business requires you to be fast paced, motivated and energy filled. You must be at the top of your game at all times but when should you slow down to move forward?

After two years of grinding it out online, I looked up one day and found myself drained, unmotivated and stressed out. My business was stagnant, even though I was working harder than ever, my family felt neglected even though the very reason I was working so hard was to give them the lifestyle they deserve, and I found myself sacrificing the joys of life even though I was making money.

Then one day I just dropped it all. The client calls, the blog posts, the emails, the facebook updates. All stopped. No people, no noise, no technology, no distractions, no social media marketing to-do-list. Just me and my thoughts. For 3 days I didn't check an email, write a blog post, or talk to a client.

It was one of the hardest things I've done.

Being idle can be scary. It causes us to occupy our time and use our thoughts in a new way. Being idle is not just about slowing down, but tuning in, paying attention more to ourselves than our daily business tasks. All the chatter and activity is gone and we are left alone to simply rest.

The Power of Rest

You get to slow down: See and appreciate the world around you. Think about your life without constantly reacting to the thousands of demands your business throws at you each day.

You do things you'd never do: When you pull away from your business, your priority changes. Life gets simpler. You can observe, explore, and engage more than you ever would when in the depths of running your business. Intentional time to do other things - no matter what what they are- can be valuable for us all.

You learn to appreciate self: Spending time focusing on you and not your business allows you to get to know yourself just a little bit better. You get to be yourself, not worry about the demand and opinions of others, and you can find comfort in appreciating your own company and what it takes to be happy throughout the day.

How To Get The Most Out Of Your Rest Days

1. Schedule it. Pick at least one day or ideally a full weekend or few days to rest each month. This means setting an appointment with yourself and your family where you turn off the computer, put down the phone and unplug the business mind.

2. Get our of Town. Rest is best experienced when you put yourself in a new environment. As entrepreneurs and business owners, many of us work from home or carry elements of our business into our homes at the end of the day. It helps to break the pattern of everyday life and to-dos by getting out of dodge completely and inserting yourself into new surroundings.

3. Find Your Happy Place. Your happy place is anywhere you can go and instantly feel refreshed, revamped and re-energized. This could be the beach, your childhood home, a friends summer home or a tent in your backyard. It's a place without distractions, where you can meditate, be quiet and focus inward on self. Your happy place is one where you have no choice but to slow down and take some time for yourself.

4. Reconnect With Nature: Tap in to the calming elements of nature. There is something refreshing about the trickle of water or the feel of green grass under your feet. Connecting with nature immediately calms your nerves and the desire to get a million things done all at once. Surrounding yourself with fresh air, sunlight, the bright colors and sounds of the outdoors is some of the best stress killing therapy you can find.

5. Ask Yourself Big Questions: Once you get away from the outside noise, you can finally ask yourself the questions that really matter. What am I passionate about? What have I accomplished and am I on track to achieving my goals? What is my purpose? How is my current work impacting others? The point of this is to dig deep and take the time to learn more about who you are as a person.

Taking Back The Time You Deserve

Life is just too complicated, too fast and too demanding to not reserve some time to ourselves and our families every once in a while. It's not just about resting and taking time away from your business, it's about getting unplugged, eliminating stress and balancing your priorities in life. For those of you who claim you don't have time because you always "have business to take care of", you are the ones who need it most.

Trust me, I was there with you.

When you hit walls in your business this might be because you are burnt out with all the effort and hours you are putting in. The only reason your business can fail is if you can't sustain it. Make sure you switch off every once in a while, go to the spa, take a trip or a vacation –push the reset button then come back and kill it!

Marketing campaigns, reports, client projects and emails will always be there waiting for you. Success in your life is just as important if not more than success in your business. Get used to taking time to rest, to reevaluate and re-energize. Make it a priority in your life. Your body, your mind and your business will thank you for it.

Tuesday, April 10, 2012

Getting Your Small Business Started on Pinterest

Solo-entrepreneurs, small business owners, and even large corporations have taken notice of the new kid on the block. Pinterest is all the buzz in the social media realm and marketers no matter how hard you try - you can't ignore Pinterest any longer. Pinterest is that fastest-growing social site around and it has become so popular it is driving more traffic than Google+ to retailers’ sites. That will make you perk up! This virtual pinboard is addictive to say the least but what is Pinterest and how can you use this social site to boost your business or brand?

What Is Pinterest?

What is pinterest

Pinterest is a virtual pinboard to organize and share the things you love.

Pinterest is a social network that allows users to share and discover interesting images and videos online. These images, once uploaded to the site, are known as Pins. Users can either upload images from their computer or pin things they find on the web using the pinterest bookmarklet, pin it button, or just a url. Users can place these pins on boards customized under a common theme.

Pinterest Lingo

  • Pin: an image added to Pinterest
  • PinBoard: a set of theme-based themes
  • Pinning: the act of visually sharing content
  • Repin: reposting somebody else’s pin
  • Pin it Button: button that can be placed on websites to facilitate sharing on Pinterest. Pins added using the Pin it button link back to the site they came from.
  • Pinner: the person who does the sharing

Visitors can browse Pinterest and view items other users have pinned and ‘like,” “repin” or “comment” on them Getting Started on Pinterest

Pinterest still operates under an invitation-only basis and you must enter your email address to get on a waiting list to become a pinner. However, this should only take a couple of days. If you know a pinner who already has a pinterest account you can ask them to invite you which is a much quicker way to gain access than waiting for pinterest to grant your request

Visit www.pinterest.com, click “request an Invite,” and enter your email address. You will be notified when you have access to create your account. Once you’ve received your invite, you’ll want to sign up through the Twitter option, not the facebook option. This will enable you to tie your pinterest account to your business’ Twitter account, not your personal facebook profile. Currently, pinterest doesn’t offer a connection to facebook business pages. How to start using Pinterest As with any social network, you wan to find ways to leverage the massive amounts of traffic flowing through the site. To do this you want to establish a following. To do this you’ll
 want 
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What To Pin on Pinterest

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  • Company Culture
  • Customer Testimonials
  • Products Covers and Images
  • Videos
  • Ideas
  • etc.

Brands Doing It Right on Pinterest

So what kind of brand or business promotes on Pinterest? The quick answer...The smart ones! From global, non-profit organizations to small, home grown businesses, Pinterest is proving a good fit for offline and online organizations alike. Here is a list of 2 brands doing it right on Pinterest:

Etsy: With more than 50,000 followers, this online shopping website is one of the most popular on Pinterest. No surprise to find the online vintage and hand-made marketplace on Pinterest. The two seem perfectly fitted for each other. Etsy creates pinboards that show you how you can make your own products and how to put their products to work in your daily life, which again, emphasizes the lifestyle philosophy that pinterest promotes.

pinterest-for-small-businesses

Sevenly: Sevenly is a charity based t-shirt designer that pins the images they use for inspiration, t-shirts they’ve created and quotes they call Sevenlyisms. The combination of business and personality make it a great pinner to follow.

pinterest-for-small-businesses

There are many more brands building a solid following and driving traffic to their sites on Pinterest and while the actual measure of return on time spent is to be seen, it is definitely a site you will want to get established with.

If you can pinpoint how your products fit in to the lives of your ideal customer you can use Pinterest as a social tool to build brand awareness and grow your profits.

Think Pinterest is a good fit your small business or solo-brand? Get our Complete Pinterest Marketing Guide FREE Right Here...It's our gift to you!

How are you using Pinterest to grow your business? Have you dived in to yet another social network yet? Let us know what you think in the comments below.

Monday, March 26, 2012

Top Twitter Tips For Marketing Your Small Business

Is your small business on Twitter. If you haven't yet taken to Twitter Time, chances are your competition has - but how Twitter-money-business-success-stories.jpgdo you create a Twitter marketing campaign for your small business that doesn't leave you overwhelmed with work and underwhelmed when it comes to getting results.

Twitter is a great FREE way to build brand awareness for your company or small business. Twitter will help to up your brand's mentions and keep your brand top of mind with customers BUT to maximize your effectiveness and reach you must have a smart marketing plan.

Let’s go through the 7 steps you’ll need to take to create and implement an effective twitter marketing campaign for your small business.

Step 1: Know Your Brand

Before you can introduce your brand to others, you’ve got to know your business inside and out! Ask yourself just how well do you know your brand?

  • What’s your company's message?
  • What’s your vision?
  • What are your core values?
  • Why do you do what you do?
  • What’s your company culture?
  • What value does your company bring?
  • Who is your target audience?

Always start with Why. When you know exactly why you’ve built your business and how it can help others the achieving your goals becomes much easier.

Step 2: Become An Expert

Twitter is a great platform for demonstrating your expertise in a specific niche and establishing yourself as the go-to resource in your industry. This means you have to know your business, know your industry and know your target market.

For example, Wine Enthusiast Gary Vaynerchuck built an online empire by first starting a daily video podcast, and then using tools like Twitter and Facebook to engage with his audience and share his passion.

Step 3: Build An Audience

Before you can use Twitter to increase profits, you’ll need to build an engaged audience of followers.

Make it a habit to search and follow 20 Leaders on Twitter Per Day. Here are two FREE methods that you can use to find industry leaders.

You can search company name, twitter username or keyword and easily find 20 people in your industry you can follow.

Step 4: Promotions and Specials

You’re building an audience, now it’s time to start offering specials and promotions to followers, and finding unique ways to showcase your brand using Hashtags and catch phrases.

You can run contests, offer discounts on your own products or services, or simply give recognition to increase awareness and follower participation. Get creative.

Step 5: Break The Mold

A great way to increase revenue through Twitter is to spotlight what differentiates you from your competition – particularly when it links directly back to sales. What makes your company unique? How can your company use Twitter and other social media networks in creative ways to build credibility, exposure and buzz?

Make your Twitter followers feel special by offering promotional deals and discounts exclusive to your Twitter followers.

Step 6: Be Consistent

What makes social media work is consistency and like any other legitimate marketing effort, it takes time to build a raving community of customers, followers and fans that promote your business and brand on your behalf.

The most important aspect of social media is paying attention to what your potential clients and customers want. If you can provide for them products, services, and solutions that make their life easier you’ll have a loyal fan for life.

Step 7: Use Smart Tools

Implement tools that not only make your social media engagement easier but saves you time in the process. Your goal as a business owner is to make money and the more efficient and productive you are the more you can focus on things that matter.

Take a few minutes a week to pre-schedule your updates for the week, but also make sure to set aside time to reply, respond and engage your community. Nothing is worse that posting an update then not being around to respond to comments, questions and feedback.

Remember, tools are great but real connection is what makes social media work.

Time to get your Tweet on!

 

Want More Twitter Marketing Tips and Strategy To Boost Leads, Customers and Sales For Your Small Business? Get With The Go Guide and Join thousands of solo-entrepreneurs & small business owners upping their business game each week!

Monday, February 13, 2012

17 Networking Tips That Really Work

networking tipsNetworking is a word that made me cringe – You mean I have to really get out there and talk to people I don’t know?

Shoot!

I know many of you share my sentiment when it comes to forcing yourself into a conversation for the sake of promoting…well you!

Networking for me always seemed a little fake and disingenuous.

But when you think about it, networking when done right and with the right intentions is far from being fake and insincere.

The problem with networking is that we suddenly act in a way that is “not normal” for us so it comes across as uncomfortable, awkward and pushy.

So how do you move from networking being that awkward, I’m only talking to you because I want to sell, pitch or get something out of you to a genuinely friendly, unselfish and useful experience that still allows you to showcase your value as a professional to others?

Networking is a skill that successful entrepreneurs understand, utilize and master every single day to open up new doors of opportunity. In an effort to help you get out of your networking stupor, I have outlined 17 networking tips any entrepreneur can master.

Why Are You Networking In The First Place?

1.  It’s Not Who You Know, It’s Who Knows You - The most important goal of networking is to show people how you can help them. Your talent is important and it isn’t who you know, but who knows you and knows what you know.

A strong professional network opens up doors of opportunity far beyond your immediate contacts. Opportunities often arise when someone you know refers you to someone you don’t know because that person is looking to fill a specific set of needs and your direct contact feels you would be a good fit.

Your job during networking is to simply let people know who you are and the value you can provide to others. Do a good job at this and when the time comes you’ll be  the first person that comes to mind.

2. Go Where The Relationships Are – Want to network? Take the time to go where such relationships can happen. Attend meetups with groups that share similar passions as you. While you want to network with people in the same or related niche, don’t forget about meeting people outside of your business realm. Some of the very best business opportunities and partnerships I’ve had have come from meeting people outside of my niche.

3. Found them? Now develop them -  Networking is a two-way street and you always want to feel that you are developing real connections with people that last beyond the initial introduction. To understand the people you want to potentially do business with in the future, you must get to know them. You must engage, ask questions, and nurture conversations. You have to find out what’s important to them, what their goals are along with their needs. And the only way to do this is to maintain regular correspondence with them.

4. Validate Others First – It’s never a great idea to request anything, of anyone right off the bat. Keep in mind that you must earn favor, don’t expect anything from anyone – especially if you have not given any value first. Compliment, use positive banter and if people are response, they have opened themselves to doing business with you.

5. Value is the # 1 Priority – You should always approach networking from the position of  “How much value can I provide?” The more value you create the more the ‘law of reciprocity” will kick in and you’ll find good things will always be waiting for you. When you focus on helping the people you contact people will be more and more willing to help you out in return.

6. Plant the seeds, but don’t forget to water the grass – What make networking work is your ability to nurture your current network. You can not build your business on new business relationships alone, reach out to the network that you already have. Share beneficial information with friends, family, co-workers, associates, etc. These people already have some level of trust when it comes to dealing with you and will be more apt to share what you have going on with others.

7. The Power of 5 – Set a goal to reach out the a minimum of 5 new people a day. This can be on Facebook, at networking events, conferences and even when you are out doing your daily routine. If you reach out to 5 new people every single day, that would be about 1,825 new connections a year. Not everyone you connect with is going to respond and most connections will not yield any immediate return (if any at all) but if you reach out to that many new people, then you’re bound to bump into the right person at the right time who can help you grow your business.

8. Your Network Is Your Net “worth” - Remember to choose your networks wisely. Attend events that have the type of people who can really support you and your business in a positive way. When you can leave an event feeling like you’ve just been injected with a dose of positive possibilities you know you’re around the right group of people. Remember you network is your net worth so make sure you are meeting and greeting with positive, professional and prosperous driven individuals.

9. Be likeable - While there are many people out there that have the “value” factor, not everyone has the “like” factor. People will do business with people they know, like and trust. If you are lacking on any one of those three levels find out where you need to improve – because not being liked can ruin your business and reputation.

10. Keep an open mind -Some of the most unlikely partnerships flourish out of opportunities of openness. Don’t ever underestimate or cast someone off as irrelevant because they don’t meet the expectation of what your ideal “networking connection” should look, walk, talk, act or be like. Maybe you don’t think a local school teacher wouldn’t be a good contact because you don’t have any kids but if you sell a product that is for kids or better yet a product for parents with kids, you’ll be glad you reached out to someone that has the “in” with your target audience.

11. Be yourself – This networking tip should be a no-brainer but you’d be surprised by how many people network “outside of themselves”. Networking is so fun because you get to meet people from all walks of life, who come from different backgrounds, and possess skill sets different than your own. Appreciate the fact that you are unique as well and that while you may not be everyone’s cup of tea, the people who you do attract are the ones you are supposed to be connected to. Don’t fall into the trap of acting, looking, and walking like someone else just because that is what you think others want to see. Keep it real and your connections will be more meaningful and based on your true authentic self rather than some wannabe.

12. Remember the core of belly to belly “networking” – Not all business can be done virtually through social media outlets. Get out of the house, volunteer, join groups, and become active in a community where you can meet people of similar interest.  Offer your services (pro bono) to a non-profit organization, church or school. This is how real relationships are formed.

13. Don’t waste time – People are extremely busy. You must be respectful of other people’s time – the same as you would want them to respect your time. Time in essence is more valuable than money. Get to the point, state your business and discuss the matters at hand. Your goal is to have leave a conversation feeling productive, positive and like the time spent was well worth it.

14. Focus on Quality NOT Quantity – what’s the point in having hundreds, even thousands of people in your Rolodex if they are not the right people to move your business forward. Instead, focus on networking with people that are relevant to you. It’s better to have a handful of people who can truly increase your business clout than it is to have many that only know your name.

15. Become A Social Connector – Get into the habit of not only introducing yourself but introducing others. Become a connector, tie people who need each other together. The best networkers are business match makers. The simple task of connecting like-minded people who share similar interests is a powerful to enhance your network. Once you do the initial introduction, step back and let them take it from there. If it flourishes into something greater, you’ll be remembered as the one who sparked the connection and people will be forever grateful.

16. Let Your Business Card Do The Talking – One of the best tools I have in my networking toolbox is my business card. Have a business card that makes an impact and deep impression on your connection. A great business card will have people talking. If you exchange business cards and no one comments on yours you are missing an opportunity. I use business cards by moo which allows me to promote myself and draw people to my online profile. I can’t tell you how many positive comments I’ve gotten just from handing out my card – these are the tiny things that make people remember you long after the networking event is over!

17. Follow Up – The real networking comes after the initial introduction. Make sure you are following up with your new connection withing 24-48 hours of meeting them. You want to stay at the top of their minds and on the tip of their tongues so to ensure you are not easily forgotten send a thank you note, email or text. Pick up the phone, send  a Facebook message or tag a picture of you and your new connection. The better you are at carrying the conversation outside of the initial meetup, the better chances you have of building a strong relationship that can lead to a golden opportunity.

I hope that you can now go out and apply some of these networking tips and tactics to grow your small  business. Do you have any networking tips you use to build relationships and make more connections for your business. Let us know?

Want More Networking & Success Tips? Get Your Free Membership To The Go Guide and become a part of our exclusive community.

Monday, February 6, 2012

50 Online Marketing Tips For Your Small Business

Online marketing success can be quite elusive for many sole-entrepreneurs and small businesses looking. How do you navigate the online world and improve your business by leveraging social media without feeling overwhelmed, ineffective and

While not specific to any one type of small business , I’ve taking the time to compile a list of 100 tips to improve your online marketing success. This list includes tips that are likely to boost overall effectiveness and the impact your brand can make online.

1. Find a success plan that works and stick with it: Ask yourself “What do I want to do with my business?” Know your why, set your goals, map out a strategy and get into action.

2. Surround Yourself With Progress: Remind yourself of your successes often.

3. Leverage Google+: Though Google+ is the new kid on the social media block, those that get on board now will be in position to leverage it’s growth down the line…Google + has grown faster than any other social media network to date…including Facebook.

4. Become a Thought Leader: Stay on top of new trends, present novel ways to do business and become the go-to resource in your niche.

5. Hustle with Heart: You have to be relentless in your achieving your business goals. No half ass here.

6. Brand You First: People do not join businesses they join people. They join YOU. The faster you learn that you need to market and brand YOURSELF, the faster you will find network and internet marketing success.

7. Create a Killer Social Media Profile That Gets Attention: The key to creating a magnetic profile on any social media network is about establishing a powerful connection with your prospect or viewer. First impressions count.

8. Traffic, Traffic, Traffic: Driving traffic from social media networks or online marketing strategies to your website will allow you to showcase your products, services and value in this industry. There’s no business if no one know your’e there.

9. Become a proficient copywriter: Getting your message across effectively and in a way that prompts action is the best way to introduce your products to the market.

10.Believe in what you’re doing: If you for one second don’t believe in what you are doing then stop now.

11. Grow your biggest asset: No leads, no business. Your #1 focus online is to build a responsive email list

12. Understand Your Personal Value: The top earners in online marketing are the quarterbacks. They understand the importance of leadership, they know their personal value and they develop and sharpen the necessary skills so they can win the game.

13. Put Twitter At The Top Of Your Social Media Priority List: Twitter can be a powerful tool and if you are looking to create some serious wealth online and build a list of dedicated followers

14. Invest In Your Mind: The state of your business is nothing more than a reflection of your state of mind.

15. Use Webinars To Build Your: Webinars are the perfect platform to promote your business online.

16. Launch A Blog: Your blog is the most important piece of real estate you have on the internet. It is the one place where people come to get to know you and learn about what you do

17. Use Your Email Signature To Get More Fans: Use tools like Wisestamp to build your fans and subscribers via email.

18. Drive Traffic From Facebook with an opt-in form: A great way to build your subscriber list is to leverage the pool of 845 millions on Facebook.

19.  Branding YOUR STORY: To really grab people’s attention you need to have a story. And not I’m talking about just any story, but a great story.

20. Overcome Limiting Beliefs: What I’ve come to learn in my experience of moving in to a life of abundance and success, is that we are all capable of so much more than we may ever realize or give ourselves credit for.

21. Launch Your Own Info Products: Getting your very first information product launched, such as a video series, an eBook or Free Report to market is actually quite simple.

22. Choose The Right Social Networks: Not all social media networks are created equal and not all are a good fit your your business. Learn which ones work for your business and focus on those.

23. Work Hard: Go above and beyond. Develop the skills, network more, increase your activity! Remember, the only place success comes before work is in the dictionary.

24. Monetize It: Utilize and implement all of the tools you can to reach as many people as you can! Bring VALUE TO OTHERS and in exchange people will bring MONEY TO YOU!

25. Have Patience and Perseverance: Nothing happens overnight. Be committed to your dream!

26. Get to the point already: Don’t waste your time when it comes to your video marketing. Make sure you are giving the viewer as much value and bang for their buck in the 3-5 minutes you have with them.

27. Doing business online, make sure you can get paid online: Learn how to set up a Paypal account.

28. Be willing to recognize your mistakes and change them (immediately!) – When you first start out, you are going to have a few trials and challenges (well maybe more than a few) but what matters most is that you pick yourself up off the ground and keep it pushing

29.  Understand the Psychology of Success: Walk the path of the SUCCESSFUL PEOPLE and without fail, become a STUDENT OF THE GAME

30. Build your email list: Your biggest asset as a business marketing online is your list. It’s not good enough just to drive traffic to your site, you want to get qualified prospects on your list so you can continue to build a relationship and promote your products and services.

31. Learn the Secrets of the Super-Organized. A few simple habits keep clutter and chaos at bay.

32. Make a Good First Impression. Research shows that people decide what kind of relationship they want with you in the first ten minutes of a meeting, so making a good first impression really matters.

33. Get More Blog Traffic: For more exposure and online marketing success you should be spending time commenting on blogs.

34. Create SMART Goals: Don’t just set goals, set goals that are specific, measurable, attainable, realistic and timely

35. Know Your WordPress plugins: If you are blogging for business make sure you have the most essential plugins for your business blog.

36. Don’t be so hard on yourself: Take it one step at a time. Everybody starts at the bottom.

37. Up your skills: Get the training you need, the best marketing tools and make a commitment to acquiring the skills required to move your business forward

38. Have a System you can Duplicate: You don’t need to reinvent the wheel. Many people before you have had massive success building a residual income business by following simple systems.

39. Be consistent, be persistent, and never quit.

40. Engage, Engage, Engage: Interact, build relationships and get the conversation started.

41. Combat Imformation Overload: To combat information overload it is important and smart to organize your information by creating a system.

42. Master the Mastermind: No matter how how create your Master mind group, just do it and understand that it is an essential part of your ultimate success plan.

43. Utilize Facebook Fan Pages and Learn All You Can About Facebook: Develop a Facebook marketing plan and watch how it transforms your business.

44. Know That You Can’t Do It By Yourself: Don’t be afraid to outsource.

45. Find Your Purpose: We’re all searching for our purpose. It seems tempting that having it appear by divine intervention would be great. Maybe not.

46. Break Habits of Highly Ineffective Emailing. It’s not just about having a list, it’s about have a responsive email list, a buying email list.

47. Don’t Settle for Just One Path: Variety is the spice of life. Having multiple streams of income funneling in to your online business is a must.

48. Display Social Proof: Want to know how to get popular really quick. Increase your visitor’s confidence in your brand by showing evidence of social proof. This evidence comes in the form of displaying social engagement numbers including your subscribers, followers, fans, tweets, likes, and other social shares.

49. Pay the Price to Be an Entrepreneur. The price of access can be steep, but once you’re flying down the road — it’s well worth it.

50. Always live in a state of pursuing excellence: Success is about having, excellence is about being. Success is about having money and fame, but excellence is being the best you can be.

What strategies are you using to ensure online marketing success for your small business.

Please share what’s working for you now…our community would love to here!


Want More Online Marketing Success Tips? Get Your Free Membership To The Go Guide and become a part of our exclusive community.

 

Friday, January 20, 2012

10 Fan Page Engagement Tips - Facebook Conversation Starters

Great post I found on better networker about Increasing Facebook Fan Page Engagement

10 Facebook Conversation Starters to Increaser Engagement

Engagement is the holy grail of Facebook. It's the one thing newbie marketers covet and the one thing seasoned Facebook users work so hard to maintain. Engagement is the key to Facebook success. If your fans are not liking, sharing, commenting, posting and raving about your Page content, you might as well be the wall flower at the party. You'll find yourself at the party but not really working the party.

 

You have to work Facebook to get anything out if it and success doesn't happen by chance, it is strategically planned and orchestrated. At the core of every successful Facebook marketing strategy is Conversation, Communication and Consistency.

Here are a few tips that you can implement today, to help you get the conversation started on your Facebook Page so you're hearing more than the crickets!

Make sure to take note of the examples I share with you. They'll give you some hints and clues as to why they are some of the most popular Pages on Facebook.

1. Know Your Audience: Knowing your audience is crucial. You can have the best Chat-Ups and questions ever, but if they are not attracting your ideal audience, they will fall flat. Do your research and find out what "type" of people following a specific page respond to. What works great for engaging them on one page, may not engage them on another page.

2. Question of the Day: Asking questions on Facebook is a great way to spark up activity and drive traffic to your Page. Post a question or do a Q &A Session where your fans get to ask you questions! Social Media Examiner does a great job when it comes to Q&A with the experts.

social media examiner Q&A

When asking questions on Facebook make sure to KISS.

Who do you have to win the football game on Sunday? vs. What did you think of the quarterback ratings from Sundays game?

Which one do you think will get the best response? The first one right!

Questions that require only one word answers are WAY better than questions that require you to right a thesis. So keep it short and sweet!

3. Hot Tip of The Day: Start your conversation with "Hot Tip of The Day" or depending on the niche you are in you may want to be more specific. If you are a mom working from home you can put "Hot Mompreneur Tip of The Day:" or "Mompreneur Quick Tip:". Say you're a author, you can ask questions or post tips that are featured or discussed in your latest book. Charles J. Orlando, Author of The Problem With Women...Is Men.

the problem with women in men

This helps fans become familiar with your style and it keeps you communicating in a consistent way where your fans come to expect and actually look forward to the days when you give your free tips.

4. Breaking News: Staying consistent and up to date with current events, trends and movements helps to establish yourself as an expert and authority. Keep your ear to the pulse of what's moving and shaking in your industry. Those that are the first to break news can become valuable, trusted source the others in the marketplace. So Stay in The Know!

5. Fill in The Blank: This is a great way to get people talking and to get a short response that is easy for people and fun.

6. Toolbox Tuesday: If you are in an industry where there are specific tools, applications, or software programs that add value to your business...share them with people. You can also ask people what tools they are using to get things done, to become more productive or that helps them to be more profitable.

7. Fun Fact Friday: People love facts! Share a fun fact or post a "Did you know" type of post.

8. Deal of The Day: If you have the type of business where you offer promotions or deals on a regular basis, dedicate one day a week to sharing the latest deals. You can also share deals from other sources, retail outlets, etc withing your niche. This is really good for affiliate marketers who make a living promoting a lot of different products.

9. Photo or Video Day: Are taking pictures or shooting videos a big part of your business platform. Put them to good use by having a Photo Friday or Video Monday where you share your latest vlog post or share pictures. Here is a great example of Zappos doing a Photo Friday, which always has some really great conversation starters to increase engagement among their fans.

zappos

10. Quote of the Day: This is a classic, but one that works really well. Share your favorite quote or come up with you own witty or insightful sayings to encourage and entertain others.

When Is The Best Time To Engage

The hardest part of building a wildly successful Page is knowing when to get the party started. Post 3-5 times a day, every day to get the momentum you need to get people involved. But what are the best times of day to engage on Facebook?

A study done by Buddy Media found that daily Facebook engagement has three peaks: early morning (7 a.m. EST), after work (5 p.m. EST) and late at night (11 p.m. EST). Therefore, posting all of your updates during the workday means you’re missing key opportunities to engage fans at non-work hours.

It may take a while, but keep it up. Try keeping specific conversations or topics on certain days of the week. This not only helps you to be more consistent it also helps you to focus on the type of content you are going to be adding to your page.

Like this video? Want more Facebook Marketing tips? Come join the conversation on my Facebook Page to get even more free training: http://www.facebook.com/thegoldmedalmarketer. See you there!

 

Thursday, January 12, 2012

The Utimate Google+ Marketing Guide

google.plus

So Google+ is here...but what now? If you are struggling to figure out how to use Google+ for business or you have the feeling of "Oh boy, another social network I have to add to my marketing to-do list", then you are in for a treat today.

Embracing Google+ should be on your short list of activities and this Google+ Marketing Guide is going to walk you through the process of getting started with Google Plus + to promote and market your business in 10 easy steps.

Google+ is making its presence known and getting ahead of the curve now can help you position your brand and business at the top of the Google search engines leading to more exposure, customers, leads and sales.

So let's get started!

Why Do You Need To Be On Google+

Google+ is rapidly becoming a mainstream social media platform and it is also THE social network endorsed by the world's #1 search engine. If you are still wondering why you need to be on Google+, let me shed a little bit of light on the key reasons why you can't afford not to be on it.

  • If you want to use Google+ you have to actually get on the social network to post updates (you can not update from other programs) so engagement is greater than on Facebook and Twitter where the process can be automated.
  • Google+ is a great way to drive traffic to your blog or website. Not only can it boost your search engine rankings, it's a great platform to connect your business and gain exposure.
  • One thing is very apparent: Google+ is already showing up in the Google+ search results. Meaning they are giving precedence to content updated and shared by people within the Google+ social network.
  • Google is transforming into a search engine that understands not only content, but also people and relationships. They began this transformation with Social Search, and they are taking huge steps by introducing three new features:
    1. Personal Results, which enable you to find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page;
    2. Profiles in Search, both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following; and,
    3. People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks. Because behind most every query is a community.

Together, these features combine to create what's called Search plus Your World. Search is simply better with your world in it, and Google is just getting started.

So as you can see, Google is well on it's way to completely transforming the way we interact socially online.

As with any social media marketing method, it's not as simple as building a profile and watching the flood gates of traffic stream in. Engagement doesn't happen by itself. You have to interact and actively participate. You must construct a profile that attracts your target prospect and showcase enough value to make that potential prospect want to know more about you.

With that said here are 10 steps to getting started with Google+and making it work for you and your business.

Step # 1 Sign Up For Your Google+ Account

If you haven’t signed up for Google+ yet set up a free account by going to their start page. You can sign up for Google+ using your current Google Account or by creating a new Google Account. To ensure your current Google applications are seamlessly integrated into your Google+ profile, you will want to create your Google+ profile under your already established personal Google account.

Signing up is pretty straight forward and you'll be asked to enter your first and last name. If you have a business you will also have the opportunity to fill out a business page as well. Next you'll want to upload a photo. Make sure your picture is professional and similar (if not the same) as your profile picture across your other social networks.

[box type="note" style="rounded"]Quick Tip: Be sure to use the same photo you have on other networks such as Twitter or Facebook, so that others will easily recognize you.[/box]

Once you've completed your signing up, you will be prompted to invite friends into your circles by having Google+ search your email contacts on Gmail, Yahoo, or Hotmail.

Step # 2 Build a Strong Profile

Before you start connecting and adding followers to your circles, the very first move you want to make is creating a strong Google+ profile. Why? Not only will you be attracting people that share your interest (I'll show you how to SEO your Google+ profile in a minute) but when people stop by your profile you want to give them a compelling reason as to why you are someone they NEED to be connected to.

So how do you take advantage of Google+ to get exposure to your personal brand and drive traffic. SEO! Google+ has a ton of awesome features that will allow you to optimize your search engine results. I have included for you an example of how I SEO optimized my Google+ profile below. As you can see from the spotlighted areas, you can optimize your profile by updating specific data fields on your profile as well as build links back to your own sites.

google.plus_google+ intro

I have links back to all of my social networks, my blog, specific posts and pages (notice the multiple links back to the "Go-Guide" newsletter- talk about increased opt-ins!!) and my business. I have even utilized the "Occupation" section to the max, by listing targeted keywords relevant to my niche!

You may only have one chance to grab a potential prospects attention so make it count. One of the most important steps for businesses who want to leverage Google+ is to update both your personal profile and Google+ business pages profile making sure all of the details are completely filled out! Your Google+ profile page may be the very first point of contact people have with you online so make sure you have a killer description, include all your contact details and add links to your website, blog and top 3 -5 social media networks (Facebook, Twitter, LinkedIn). You will also want to add links to your top pages on your blog or business site (maybe your newsletter page, free marketing tips or products and services page).

Step # 3 Maximize The Photo Strip

As an entrepreneur your # 1 goal is to build awareness for you or your business. Take the time to fully utilize the photostrip underneath your headline to display the photos that best showcase you and your brand. Here is a really cool example of how Coca Cola highlights their brand.

google.plus. photo strip

You can update your Google+ profile to include photos that provide insight to who you are and what you are all about. This includes uploading pictures:

  •   that show social proof (at events, with industry leaders)
  • that show helpful facts and figures about your industry
  • that show your lifestyle

Are you an author? Show your Google+ followers pictures that highlight chapters of your book. Create 5 different graphics that are 720 x 720 pixels and upload them to the photo strip on your Google+ profile.

Step # 4 Get Creative with a Mini-bio Hovercard

This feature right hear is pretty cool. Note that your Google+ profile also has a place to insert your location and employer (past and present).

Don't just list your employer or company name, get creative with your “Employment” field and use that to craft a compelling “mini-bio.” This mini-bio will then show up as your hovercard, which is the only information someone using Google+ sees when deciding whether or not to circle (follow) you.

Simply go to the "Employment" section and enter a complete description. You have plenty of characters to write as much or as little as you want. Just make sure you maximize the opportunity to tell people about you. Write a bio similar to one you have on your other social networks. You can even include a link (even though it is not clickable).

google.plus hovercard

You want to do everything you can to make is easy for more people to circle you. Right now your # 1 goal is to get as many followers as possible. This is what will make a huge difference in the search engine results. The more followers, the more sharing of your content, the higher your search engine rankings.

Step # 5 Personalize your page URL

Twitter, Facebook, Linkedin all let you create what's called a "vanity url" which is makes your social media link all cute and pretty. Well Google+ doesn't have that feature. So what do you do?

You may have noticed (it's pretty hard not to) that your Google+ page URL looks like this https://plus.google.com/102229962150902607675/posts. Yep, ugly, long...who wants that on their business card? At some point Google may include a feature that allows for a vanity url, but until then you can use a service called Gplus.to to create a user-friendly, custom URL (3-25 characters) like http://www.gplus.to/bolder, which will redirect a user to your page.

Step # 6 Create Circles

After you've gotten the basics out of the way and configured your privacy settings, start adding Circles. Google plus allows you to create Circles, which allows you to categorize your connections and selectively share information with certain people.

You may want to post something that you only want your family to see. You can select your "family" circle, and only the people you've tagged as "family" will be able to view that post. Mark your post as public if you want everyone to see it. This is a great way to streamline your information.

I suggest you create a list of circles to help you organize and categorize specific content. For example your circles can be "Family, Friends, Influencers, Authors, Social Media, Los Angeles, Ca and Business Partners." Watch this short video below on how to start with Google+ Circles.

[youtube width="425" height="350"]http://www.youtube.com/watch?v=ocPeAdpe_A8[/youtube]

Once you've created your circles, you need to start filling them with people. To find people to add to your circles, click on the circles icon. Here, you 'll see your Gmail contacts and people Google thinks you might know. Underneath you'll see a dashboard displaying your circles – Friends, Family, Acquaintances, and Following, etc. You can add people to these circles by dragging their picture into an already created circle or them or create new circles by dragging people into the blank circle on the left hand side.

google.plus circles dashboard

After you have extinguished your list of imported or suggested contacts, move on to finding new people by typing their name in the Search Google+ box. You even have the option of searching based on brand names or keywords to find people related to them. You can also add someone to your circle directly from their profile. Based on the privacy settings they have selected, you can see exactly who they have added to their circles along with people who added them to their circles. Clicking on the "View all >>" link will allow you to view a complete list and add people you know to your own circles.

If you’re still looking for more people to add to your circles, the Google+ Top 100 is an awesome resource to check out. While you won't want to follow everyone on the list, you will be able to find more people in your industry or niche by seeing who they follow as well as who follows them.

# 7 Establish your presence & get to know your audience

The easiest way to stay active on Google+ is to add relevant content surrounding your niche. Google+ presents a unique opportunity for you to establish yourself as a thought leader in a space where your competition may not be actively participating...YET!!

Get to know your audience by asking questions, sharing content and interacting. What works on more established social networks such as LinkedIn, Twitter and Facebook may not be a good fit for your Google+ audience. Make the effort to customize your message and content to their needs. Also take advantage of the Google+ hangout feature that allows you to use a live webcam (videoconferencing) with up to 10 other Google + users. What better way to connect with people than via live chat.

You can update with quotes, articles and provide a link to new blog posts you write on your personal profile. But there are other things you can do too. Simply updating your stream regularly will tell people you are serious about using Google+. If you make yourself worth following you will build a bigger audience and that audience is then more likely to follow you off site to your own website.

As with any social network, the rule of thumb is to always give value. Before you post anything, ask yourself if it is going to be beneficial, useful or of value to others. Even though you can share selectively between friends, acquaintances, family members and people you are following just be careful about what you post to make sure you are worth the follow.

# 8. Commenting and Tagging People

Commenting on a picture or a status update by using the +1 is a great way to let people know you like what they posted and that you are paying attention. Since comments on public status updates will also be public, your profile will be seen by anyone who reads the update and its comments. Whenever leaving comments, be it on Facebook, Blogs or Google+, be sure to leave insightful comments that provide value and will help build up your authority in your industry.

Tagging other Google+ followers is one of the best ways to interact and build your audience. You can tag them in your stream post and comments by simply typing the @ symbol followed by their name. The Google Plus smart search will populate their name as you type. You can then select them from the dropdown menu and the person you tagged will then be notified with an e-mail that they've been mentioned in your G+ stream.

google.plus tagging

[box type="note"]Be sure to only tag people when you are talking to or about them. Don’t randomly tag someone just to get them to look at your updates or comments. That is called spam! [/box]

#9: Promote your Google+ page

The best way to drive traffic to your business on Google+ is to promote it. You can promote your Google+ profile from your website, blog and other online platforms.

Businesses should utilize features such as Google Badges and Google +1 icon buttons. To do this, simply go to the Google+ Platform Preview and sign up to receive updates. Next you'll want to visit the Google+ configuration tool page to customize your badge or icon. Copy and paste the generated code into your site to enable and display the badge or + 1 button. By adding these to your website or blog, it allows visitors to recommend your content with a single click of the button.

google.plus badge icon

HubSpot shares some interesting data, reporting websites that use Google’s +1 button generated 3.5 times more traffic from Google+ than websites that don’t have the button installed.

# 9 Go Mobile with Google+ iPhone App

If you have a smartphone such as an Android or iPhone like I do, you can enjoy the benefits of the Google+ iPhone app. Simply visit to app store, search "google+" and click the green install button. The application is FREE and you can use it to view your news stream and profile, post updates, check your notifications, view photos, and find people to add to circles. You can also use it to start a new conversation with friends via the Google+ as an instant messenger feature.

This Google+ Marketing Guide should get you up and running on Google+ in no time. Have any helpful tips, tricks or shortcuts to using Google+ for business? Share your experiences with this increasingly popular social network. We'd love to hear your thoughts and comments.

To learn more about building your brand and business using Google+, and other great tips, sign up for the exclusive Go-Guide newsletter.