Thinking about building an income online from home? Or perhaps you are already trying to work from home but aren’t getting the results you desire. Well if you are nodding your head yes to both of these statements, then this article is for you. Today I am going to outline the key components for having a successful online business.
1. Generating Traffic To Your Site
So you’ve got your blog or website set up…you’ve picked the perfect theme, chosen the perfect colors, got your fancy header uploaded and but in tons of hours getting everything just right. Then you notice you are getting no visitors to your site.
I remember when I first started building an income online from home, I stayed up night and day getting every plugin, image and widget just right. I thought, I have this awesome looking blog, I’ll just start writing some content and people will flood to my site. It pains me to think about how naive I was as a newbie marketer. Well I may have been naive but I wasn’t dumb and I quickly began to realize that I need to find effective ways to generate traffic for my site.
Well, let me tell you, over the 8 months or so that I have been building an income working online from home, I’ve found some HOT sources of traffic and since I don’t like to be the only one having fun at the party I want to share with you a few ways to drive traffic.
- Take the time to do keyword research to ensure that your target market is finding your site on the search engines. A little bit of SEO goes a long way.
- Blog your heart out! Blogging is the one of the most powerful ways to build an income working online from home. Blogging is relevant, it is interactive, it creates a since of community and it is the one place that you can showcase what you have to offer to your target community. Your blog is the core of everything you do online and every marketing strategy, social media fan, and article you write should in some way link back to your blog!
- Create content that is relevant and that will help solve people’s problems. As much as you would like to write about any ole’ thing. Any ole thing doesn’t make money. You need to know what your target market wants to know so you can write content that attracts them to you.
- Make sure you are generating backlinks to your content. Submit your blog posts to high ranking article directories and bookmarking sites to build your backlinks. Each time you put a piece of content out on the internet make sure you link back to your site in the author resource box or description box.
- Get friendly with social media. Social media is HOT and it is a great way to build a strong network of followers by searching for others that share common interests as you. Learn how to interact with your fans, followers and subscribers so that you are building a relationship with them. Social media is for networking right? So go out there and share your life, your experiences, your likes and dislikes with your audience. Reach out and connect with people in a genuine way, because you truly want to get to know them not because you just want to get them in your business.
2. Building Your Email List
You’ve heard me say this a thousands times on this blog. The money is in the list. When working online from home the larger your list, the more depth your potential buyers pool is, the more income you will make. By collecting the contact details of visitors that comes to your site (email address and name please!) you are able to start developing relationships with leads that are interested in what you have to offer them. Even if they don’t buy something from you for 8 months, but remain on your list, you still have the opportunity to generate future income from each lead on your list. As your list increases so will your income and the best part about building a list is that you can get repeat business. So treat it with care.
3.The Power in Relationships
So speaking of relationships. I have people on my list that buy almost every product I recommend because I have established with them a level of trust, credibility and responsibility when promoting products that I know are going to help them build their business the right way instead of promoting every single product that looks like it can make me a few bucks. I learned a long time ago that the foundation to any successful business is in the connections you have with your prospects.
Interacting, connecting, and reaching out with genuine interest is so very important, particularly in a social media world where everyone is trying to slap you in the face with the product or business opportunity of the day. Look we all have things we want and need to promote in order to make an income but ask yourself how much more effective you would be at building a loyal following of fans and buyers if you just took the time to get to know them. Ask questions on you Facebook fan page, share details about your personal life, your family, the things you enjoy in life. A relationship is not a relationship is it is one-sided. Give of yourself and I guarantee you will receive.
The same applies when connecting with you email list. It is always important to share valuable information and products that can help your readers – but don’t forget to engage in conversation with them, get them involved, let them know you care about their feedback, ask them what you an do for them. Share your purpose, your vision, your message. Help them to understand why you do what you do. This is what makes you money. This is where the sale is made!
So these are my 3 quick tips to the beginnings of building an income working online. We all have to start somewhere, right? So why not start online the right way.
No comments:
Post a Comment