Most of the times when you are reading a MLM review it claims to be an unbiased or 3rd party review. Well today I am giving you a raw and uncut review of the Javita coffee company, why I decided to join over all of those dozens of other companies I was evaluating when looking for a new opportunity and insider details on what you need to know to be a successful in Javita or any other network marketing company.
Who Is Javita?
Javita is a home-based business that markets and distributes 100% natural line of gourmet coffee products infused with a proprietary blend of herbs and other natural ingredients for enhanced energy, mental clarity, and vitality. Javita is a new company, founded by owner and president Stan Cherelstein, but is built on an infrastructure that has generated 250 million dollars in sales in the last 7 years. Javita is the sister company health and wellness company Waiora which has allowed us to come out of the gates like we’ve been around for years.
The Javita headquarters are in Boca Raton, Florida with a global distribution warehouse located in Salt Lake City, Utah. Javita launched in to 22 countries worldwide and is rapidly expanding into new markets. Less than 4 months old, Javita is now operating in over 30 countries including Canada, Mexico, the United Kingdom, Japan, along with a number of other European and Asian countries.
The Javita mission is simple – create high quality healthy gourmet coffee blends that improve peoples lives one cup at a time. Javita’s goal is to capture 1% of the 100 billion dollar coffee industry, which will solidify them as a billion dollar company. Javita’s business model is similar to that of many other MLM companies. By building a downline of distributors you leverage the time and efforts of others to increase your residual income and qualify for additional bonuses outlined in the Javita compensation plan. Our vision for 2010 is to create 100,000 Debt Free Households, 10,000 Home Free Households, 1,000 Six-Figure Income Earners and 10 Millionaires.
Pretty lofty goals right? Well how are we going to do this? It starts by knowing where the coffee industry is going. I am not going to give you a detailed history on coffee (you can check that out here in Entrepreneur’s A History of Coffee by Jennifer Wang) but here are a few key highlights and how Javita is capitalizing on the coffee industry’s 3rd wave.
1972 – Filterfresh invents the first single-cup coffee brewing machine. Last year a popular single-serve system called Senseo produced total sales of $536 million.
2010 – Starbucks is still going strong after establishing coffee’s second wave in the early ’90s and carrying it to the third, rebounding from the economic downturn with total net revenues up 9.5 percent to $10.7 billion.
2011 – Gourmet coffee characterizes the industry’s third wave. The Coffee Statistics Report shows a 20 percent annual increase in sales of specialty coffee (nearly 8 percent of the $18 billion U.S. coffee market).
The Javita Products – What makes Javita coffee unique?
So you can see that Javita is at the forefront of the future of coffee. The Javita product is coffee, but not just any coffee. Not only are they providing gourmet coffee with a healthy twist they are delivering it in single serving stix that make it convenient, easy to make, and easy to share. Simply add to a cup of hot water and in an instant have a gourmet cup of java.
So what makes Javita so unique? The first product to market is called Energy + Mind, a superior blend made from a 100% natural
combination of Costa Rican and Columbian Arabica and Robusta beans. This rich and bold blend is infused with anti-oxidant rich botanicals for a synergistic health boost.
These herbs which are stables in Ayurvedic medicine are Bacopa Monnieri, Green Tea and Gotu Kola.
Bacopoa Monnieri is a revered Ayurvedic herb that has been used for hundreds of years in India and is thought to enhance mental function, serve as a nerve tonic and boost mood. Green Tea is a powerful antioxidant used as a stimulant and to improve mental performance. Green Tea is also known to increase energy, relieve hypertension and is associated with reduced heart disease. Gotu Kola also known as Centella Asiatica is a long-respected botanical known to enhance mental activity and rejuvenate the nervous system.
Javita ‘s proprietary coffee blend contains numerous compounds that fight free radicals and slow oxidative stress. These compounds include methylpyridinium, chlorogenic acid and other flavanoids. To learn more about the benefits of adding Javita to your daily health and wellness routine download The 12 Reason To Choose Javita Coffee brochure here.
The company’s long-term strategy is to introduce a weight loss coffee, a bone and joint coffee, a calming (decaf) coffee, teas and an high ORAC value hot cocoa.
Javita Compensation Plan
You know about the company, the products, but how do you benefit from sharing Javita with others? Let’s break down how you get paid. There are 3 ways to become a Javita distributor. There is a $999 Business Elite Pack, a $599 Business Pack and a $99 Starter Pack enrollment option. The difference between the 3 are simple: the amount of product you receive in your first order distributor kit and your eligibility for certain bonuses.
The Business Elite Pack Contents:
(1) Member Kit W/USB flash drive
(1) Javita Coffee Tumbler
(1) Personal Website
(32) Boxes of Gourmet Instant Coffee
(4) Javita Sampler Sleeves (25-Pack)
(+) Star Bonus Eligible
(+) Car Bonus Program Eligible
Benefits:
By joining with this pack, you are eligible to participate in our STAR Bonus and Car Bonus Programs! This can include:
- Lifetime eligibility to participate in the STAR Bonus—up to $200 a month!
- Monthly car bonus to use towards your Dream Car!
- Early entry into Car Bonus Program
- Waived Rank Advancement Bonus qualifications as well as 5-level FastStart Bonuses!
- Lots of inventory to get your business started quickly
- Price: $999 / 800 CV Total Value $1484
The Business Pack Contents (Best Seller):
(1) Member Kit W/USB flash drive
(1) Javita Coffee Tumbler
(1) Personal Website
(16) Boxes of Gourmet Instant Coffee
(4) Javita Sampler Sleeves (25-Pack)
(+) Star Bonus Eligible
(+) Car Bonus Program Eligible
Benefits:
By joining with this pack, you are eligible to participate in our STAR Bonus and Car Bonus Programs! This can include:
- Lifetime eligibility to participate in the STAR Bonus—up to $200 a month!
- Monthly car bonus to use towards your Dream Car!
- Early entry into Car Bonus Program
- Waived Rank Advancement Bonus qualifications as well as 5-level FastStart Bonuses!
- Lots of inventory to get your business started quickly
- Price: $599 / 500 CV Total Value $979
The Starter Pack Contents $99 (80CV):
(1) Member Kit W/USB flash drive
(1) Javita Coffee Tumbler
(1) Personal Website
(2) Boxes of Gourmet Instant Coffee
All distributor kits come with all the resources and marketing tools you need to start your business. There are 10 ways to get paid with the Javita compensation plan including retail profits, a weekly FastStart Bonus, Team Commissions, a $500,000 RankAdvancement and Matching Bonus and recently introduced Stars and Cars Bonus Programs.
Click here to view the Javita STAR Bonus Program Flyer.
Click here to view the Javita Car Program.
Click here to download the complete Javita Compensation Plan.
Javita Marketing Strategy
Javita makes it easy for it’s members to spread the word by using a simple sample system. With Javita’s single serving, instant coffee stix; sharing the product with others is extremely simple.
Javita has also tapped into the power of the Internet by integrating social media networks such as Twitter and Facebook into its marketing strategy, making it easy for distributors to share the Javita opportunity with their friends, followers and networks.
Is Javita A Legitimate Business Opportunity
Javita has a high impact product that has massive global appeal. Coffee is the # 2 most consumed beverage only after water and it is the 2 traded commodity only behind oil. There are 400 million cups consumed every day in the United States alone and 150 million people drink an average of 3 cups a day. Coffee is habitual, its ritual and it’s ingrained in our culture. If you don’t drink coffee I can 100% guarantee that you know someone who does and that is what makes this opportunity so powerful. Billions of people have been drinking coffee for thousands of years and billions of people will continue to drink coffee for years to come.
This is a company where you don’t need any prior sales or marketing skills, just a desire to build a successful home based business. Network marketers who partner with Javita have a great chance of becoming successful if they are able to take advantage of the timing and positioning jumping on a new business opportunity brings. The key is to have a solid marketing strategy, a way to generate a continuous flow of leads and the tools, systems and resources in place to build a massive team that produces volume and generates profits.
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