Woohooo! You’ve worked hard and got your first MLM leads. That is awesome. So now what do you do those leads? What’s the next step?
These are probably the most common concerns that newbie marketers ask me. Today’s post is doing to break down and dissect exactly what you need to do and say to covert your MLM leads to new reps in your business or affiliate income opportunity.
How to reach out to MLM Leads You’ve Met In Person
Local leads are the very best leads leads to have. When you are out and meeting people at local meetups, networking events, or even at the grocery store you want to follow up ASAP. The longer it takes for you to call them back, the less likely they will recall meeting you, having given you their information and the greater chance you will have of NOT converting them.
1. “Hey, this is ____ (your full name). I met you ____(ex. yesterday at the savvy women entrepreneurs meet up) and I am just calling you to let you know it was a pleasure. If I can help you in any way, call me back at ______.”
2. If you get their voicemail, always leave a voicemail.
How to reach out to MLM Leads that have opted into your website or blog
1. Call them back ASAP. If you get their voicemail, always leave a voicemail saying, “Hey, this is ____ (your full name), from ________(city and state you are calling from). You visited my website at ____(when they opted in, ex. yesterday, a few hours ago, etc.) and I am just calling you to let you know there is a real person behind the website. If I can help you in any way, call me back at ______.”
2. If you want to be more vague, pique a higher level of curiosity and increase the amount of callbacks you get, try leaving this message “Hey, this is ______(your first name only), I was referred to you, you can reach me at _______”.
If you have an opt in form that does not have an option for our MLM leads to enter their telephone or skype details, the very first email your new lead receives from you should be a Welcome email that lets them know you are available, you are a real person and that you are there to help them.
Want to see an example of how your very 1st email should be formatted?: Click here
You also see that I include links to whatever product I want them to be exposed to right off the bat. It could an info-product (free report, audio, free training video, etc) or your marketing system (i.e. MLSP). Unless your website or opt-in form is specifically offering more information for people who want financial freedom or want more info on your home business I would not lead with your business opportunity. You will want to back-end that once you’ve developed a relationship with your leads.
What Should I Pitch To Them?
2. I get this question ALL THE TIME. “Andrea, when I call these leads back, what should I pitch to them? Should I pitch MLSP, my personal training or my primary business opportunity first?” I suggest NOT going in to the call with a predetermined pitch. I suggest calling them first and LISTENING to what they say. Once you find out what problems they are currently having in their business (if any) you can then determine if you are able to offer them a solution.
- Do they already have a home based business?
- Are they happy with the income they are generating?
- Are they having problems generating leads?
- Is building their business online an option for them?
- What marketing strategies have they already tried?
- etc, etc, etc.
Listen to what they are looking for and what they are also able to do. If someone is complaining to you how broke they are and how money is an issue, then you may want to promote to them a product or solution that has a low price point to get them going. If you are talking to a person that is having a problem generating leads but is happy with their network marketing business pitch them something like My Lead System Pro.
As you are talking to them, make sure you are taking notes. After you find out what their main challenges are, what their wants and problems are, offer them a solution. For example, you mentioned you are struggling with _______, if I could show you a way that would help with that, would you be open to it or are you not that serious about it right now? When they answer that they are serious, respond with, I have a short video at ______, take some time to watch it to see if it’s a fit for you or not and if it is or you have questions, call me back at _________.
Also reach out and connect with them on Facebook. You’ll be surprised by how many people are willing to connect with you on facebook but won’t return your calls initially. It’s a great way to connect, let them know you are there and paying attention and it makes it easier to get them on the phone with you.
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