Growing up as a gifted student athlete I never had a problem fitting in or being a part of "the in crowd".
I never lacked confidence. I never chased other leaders because I always seemed to have people chasing me. I was that popular chick who just "had it".
That was until I became an online entrepreneur.
For the first time in my life I felt like left out larry, isolated, always trying to scratch myself in to the hottest mastermind or align myself with the cool social media kids.
You know the ones that have a gazillion Facebook fans, are getting crazy results and just seem to have a knack for making big bucks online.
In fact, I can remember to myself, if I could only get in the inner circle of so-and-so...then I would have the know all the tricks to social media success.
If I could only find a way to get noticed by this guru...then I would have the social proof and cred to get my business to the next level.
It's kind of like standing in front of the hottest club in LA waiting for hours to get in, while the bouncer let's everybody else but you in the door....and all you can think about is what the hell do they have that I don't.
Building a business online is something like that...it's not what you know, it's who you know that can push you business into a whole new realm of online greatness!
So why would you even want to be on the social media in crowd?
1. These are the marketers that already have a huge fan base. How did they get all of those fans...likability...people like them and what they have to say.
2. They are influencers...when they talk people tend to listen..and follow,,,and buy...They have social media clout.
3. They are always one step ahead of the game. These are the people who are on the cutting edge, on top of the trends and in-the-know about what's working now.
4. They can make you a superstar. If you hang out with social media superstars, communicate with social media superstars then people will automatically assume that you are a superstar too and you'll see your own platform start to grow. Yes the success by association thing...pretty powerful!
5. To be the best you have to learn from the best. Success breeds success and if you can find out what other successful entrepreneurs are doing you can model your business accordingly.
6. They will help you out. Just like all friendships, partnerships and joint ventures, it takes two to tango. Most social media superstars are willing to support you because you've supported them. If you've gone out of your way to build a relationship with them, to promote their products, and show them you are serious about your business, they will be more than happy to help you out.
Now that you know why it's important to bask in the aura of social media superstars, how do you begin to put yourself and your business in a position to get noticed.
To get yourself on the social media VIP list, try implementing these 6 tips
1. Know the movers and shakers: Write down the top 20 movers and shakers in your field. Who do you see everywhere? What names keep popping up online? Who's getting results? Who are people listening too? Who's getting results?
2. Where are the movers and shakers. Where are these influencers hanging out? Where are they the most active, Facebook, Twitter, Forums, Blogs? You'll find different superstars occupying different internet hot-spots, but wherever they are find them.
3. Engage, Support and Promote. ESP them. Become their biggest fan. Share their content, re-tweet their posts, promote their programs, become one of their top affiliates, comment on their blog posts, turn your list on to them. If you're making money for them, helping their list to grow, driving traffic to their sites...all without asking for anything in return, I promise you they will start to take notice.
4. Map it out. Map out exactly who you want to connect with, how you are going to do it and attack your "Influencers list". Here is a portion of my list here. Each week plan to connect with 5 people on your list....and if they don't respond right away...don't quit. I can guarantee that you are not the only one vying for their attention. So keep reaching out until they take notice.
5. Don't be afraid to ask. Look, ask and you shall receive. Don't wait for things to fall in your lap, ask for what you want. If you are a decent writer, request a guest post on their blog. Ask them to for an interview or a webinar to cross promote their program...and vise versa. Be real, be authentic, be genuine. You'll be floored by just how much your business can flourish when you just ask.
6. Invest in the relationship. Don't expect the moon and the sun right off the bat. You have to be consistent, you have to be relentless (not in a I'm-going-to-cyper-stalk-you kind of way) and you have to be patient. It will pay off.
To get noticed you have to step up and be seen. Put yourself in front of the people who can take you from online obscurity to social media superstar. No one gets to the top by themselves, and this couldn't ring more true online. Take the time to bridge the gap by doing your research, laying out a game plan, and taking action until you get the result you desire.
Becoming a social media superstar is harder than it looks...much harder, but people are living their dreams by becoming online entrepreneurs every single day...so if others can do it, you can do it too.
I know it may seem overwhelming but when you decide to stop being a spectator, social media superstardom is right around the corner!
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